About Me
I’m Amit Basak, a logistics pricing and revenue management professional with over 15 years of experience driving profitability, automation, and innovation across global supply chains.
My career has been built at the intersection of data, decision-making, and delivery. From leading FedEx’s $1B+ pricing portfolio in Canada to shaping innovative products for the e-commerce vertical at DTDC India, I’ve focused on creating systems and processes that redefine how logistics companies approach pricing and product strategy.
Over the years, I’ve developed tools and frameworks that improved margins, aligned operating and variable costs, accelerated pricing turnaround, and simplified complex rating systems across multimodal networks.
My curiosity for innovation led me beyond corporate boundaries. I explored blockchain applications in logistics during my MBA, developing a model for shipment traceability and trust using shared ledgers and smart contracts. Later, I took an entrepreneurial leap with a logistics-tech startup, experimenting with Augmented Reality Shipping and Embedded E-commerce. While the venture didn’t unfold as planned, it shaped how I now approach innovation — as a series of informed experiments that drive learning, resilience, and reinvention.
Today, I continue to bridge pricing science and logistics innovation, with a vision to make supply chains not only more efficient but also more intelligent, transparent, and adaptive.
Revenue Management & Pricing Leadership
From creating India’s first time-definite delivery pricing model to FedEx’s billion-dollar pricing portfolio in Canada.
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Lead pricing for a $1B+ revenue portfolio across e-commerce, retail, automotive, aerospace, and tech sectors.
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Developed SmartPA, an automated pricing recommendation tool (precursor to AI-based pricing).
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Improved FedEx Ground margins by 25% and reduced approval time from 13 to 4 days over the course of 4 years on a $300M portfolio by cost realignments and adopting a stringent pricing policy
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Contributed to the design of Apollo, FedEx’s real-time anomaly detection platform, reducing billing errors by 60%.
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Represent Canada in the Revenue Management Committee, shaping national pricing strategies.
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Serve as Pricing Lead for .com growth, driving revenue from $8M in 2018 to $22M in 2024 through targeted e-commerce programs and digital pricing initiatives. [link]
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Enhanced postal code–level profitability by introducing lane-level cost modeling, especially for remote deliveries within FedEx’s contracting framework — turning Canada’s network-level pricing into a sustainable, data-backed pricing model
Logistics Operations, Customer Experience & GTMS
Before specializing in pricing, I built a strong foundation in operations, customer service, and marketing, contributing to some of India’s most innovative logistics models.
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DTDC Courier & Cargo (2009–2011): Conceptualized and launched India’s first On-Board Courier (OBC) model, which later evolved into DTDC Raftaar, the company’s flagship express vertical connecting e-commerce shippers and buyers across the country for time-definite deliveries. [link]
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FedEx India: Successfully created and executed internal and external GTMS in India in 2012-14 when the business took over a local service provider, and I led the revenue transition plan for internal and external customers totaling $45M and 5k customers
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AFL-Wiz Express: Began my career resolving 200+ customer inquiries weekly while coordinating time-critical shipments, building my foundation in customer empathy and operational precision.
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People Management: Have led teams in various capacities during my career. Leading a team in India in a project management role was about innovation and execution across functions; whereas handling a team in revenue management in Canada is about discipline, compliance, and results.
Innovation & Emerging Technologies in Logistics & e-Commerce
Innovation has always been a driving force in my journey, from building automation in pricing systems to exploring blockchain applications in logistics and taking entrepreneurial leaps.
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Blockchain in Logistics: Developed a blockchain-based logistics model as part of my MBA capstone project, creating a shared, tamper-proof ledger for shipment visibility and fraud prevention across multiple logistics providers. [link]
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Pricing Automation: Implemented pricing automation at FedEx Canada, streamlining 60% of pricing requests and enabling most opportunities to close automatically without manual intervention.
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Entrepreneurial Initiative: Co-founded logistics & e-commerce tech startup to drive innovation. While the ventures didn’t scale as planned, it stands as a testament to my innovative mindset and going above and beyond to change the legacy processes in the industry
Augmented-reality shipping (Discontinued)
Sep'2019 - Jul'2021
A platform that used Augmented Reality to scan a package from a mobile camera to initiate the shipping process. This process solved the problem of the complicated package booking process and brought the overall booking process from several minutes to around a minute.